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Camera King
Created for Miami Advertising Agency Crispin Porter and Bogusky by The Barbarian Group, the Subservient Chicken is a viral marketing promotion of Burger King’s line of chicken sandwiches. The takes literally the advertising slogan “Get chicken just the way you like it”. There are more than a hundred commands the chicken will respond to, including: · Michael Jackson dance moves such as moonwalk · River dance · The elephant · Lay an egg · Walk like an Egyptian · Yoga · Rage · Spank · Taco Bell · Fight When told to do anything the Subservient Chicken thinks is offensive, like perform sex acts or take off his mask, the chicken walks up to the camera and shakes a scolding chicken finger in disappointment. If he is told to east food from rival fast food places like McDonald’s he approaches the camera and places his finger down his throat but when told to eat Burger King he has a more positive response. Burger King’s Chicken Fights campaign was recently introduced. The two cockfighting chicken characters are modeled off this chicken. A successful viral campaign isn’t always in good taste… maybe that’s what makes them so tasty.
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